PROFESSIONALS OF THE BUILDING MARKET - the catalogue Russsian mailto: info@i-union.ru






The project
by the «InformUnion Media»
publishing house.





The «InformUnion Media» publishing house
Îòðàñëåâîé êàòàëîã «Ïðîôåññèîíàëû ñòðîèòåëüíîãî ðûíêà»


The industry catalogue
of the companies,
leaders of the building complex
of Russia.

Published since 2002.





The member of European Association of Directory and Database Pablishers (EADP)




ABOUT
THE CATALOGUE



  • The concept of the edition:
    business-to-business

  • size:
    300 pages

  • format:
    À4 (200õ260 mm)

  • circulation:
    50,000 copies

  • periodicity:
    1 time a year — February
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The federal industry catalogue


The catalogue «Professionals of the building market» is one of the information projects by the «InformUnion Media» publishing house.

Our mission:


Rendering of all-round informational and advertising support to the companies working in the Russian building market.

What is in the catalogue?


More than 5,000 leading enterprises of Russian building market place their information and advertisements in our catalogue.

Goal-oriented audience:

  • companies and experts of building industry;
  • companies interested in purchase of building goods, equipment and service;
  • businessmen, heads of enterprises and firms, medium-level managers, experts of marketing, supply and selling services.

Free of charge distributed!


  • at profile exhibitions in Moscow and regions (more than 60 exhibitions a year);
  • order of the catalogues on the site www.stroy-union.ru (sent by mail free of charge);
  • from the office of the publishing house in Moscow;
  • in regional representative offices (more than 50 in different regions of Russia);
  • in Moscow hotels, business centers and office centers;
  • address dispatch to potential buyers of equipment;
  • granting of complimentary copies to advertisers and potential clients.

Structure of circulation:


  • Moscow - 42%
  • Moscow region - 8%
  • RF regions - 50%




PROFESSIONALS OF THE BUILDING MARKET - the catalogue





RUBRICATOR





There are 100 thematic rubrics
in the 6 sections of the rubricator.

Each enterprise is easy to find
in an alphabetical index.

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  1. Building, finishing materials and constructions

  2. Building technics, machinery and equipment

  3. Instrument and building devices

  4. Building

  5. Finished articles, facility and constructions

  6. Services in the building industry



PROFESSIONALS OF THE BUILDING MARKET - the catalogue





ADS
IN THE CATALOGUE





  • prices for ads
    — in Euro (VAT incl.)

  • sizes of advertising blocks
    — in millimeters

  • all advertising is duplicated
    at the Web site www.opt-union.ru

  • major advertisers
    and advertising agencies
    — BONUSES granted
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Placing text information



1 issue 260

The information is placed at one rubric:

  • the company’s name,
  • the company’s logotype,
  • postal address,
  • telephone, fax number,
  • å-mail, Web-site address,
  • short description of delivered equipment (about 210 printed characters).

Openings at the beginning of the catalogue



1st opening 9600
2nd opening 5900
3rd opening 4200



Ads on pages



1/1 2350
1/2 1300
1/4 900
1/8 670



Ads on covers



Page 1 — (55x25mm) 4850
Page 2 — 1/1 6300
Page 3 — 1/1 5200
Page 4 — 1/1 7200



Ads in the Rubricator



Block (81x30 mm) 1200
Ads blocks size




INTERNET
CATALOGUE

www.stroy-union.ru


  • 2,500 visitors a day

  • 75,000 visitors a month

  • 900,000 visitors a year

  • Geography of visitors:
    • Moscow — 35 %
    • St.-Petersburg — 8%
    • Regions of Russia — 33%
    • Foreign countries — 24%
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WWW.STROY-UNION.RU


One of the largest and most popular Internet-catalogues of Runet for the building industry. It is a component part of the informational project «Professionals of the building market» by the «InformUnion Media» publishing house.

Goal-oriented audience:


The server is oriented on the experts of the building industry and on the interested consumers of building materials, building equipment and services.

What is on the server?


The server gives free round-the-clock access to the constantly updated database of building industry companies.

Along with the catalogue of companies, visitors of the site are offered hot news from the industry, press-releases, show advertising, information about the heads of domestic building industry, articles on organizational, production and technological problems of the Russian building industry.

PROFESSIONALS OF THE BUILDING MARKET - the web catalogue



WWW.STROY-UNION.RU



More than 300 companies have already estimated high efficiency of advertising on the «Professionals of the building market» web catalogue.



PROFESSIONALS OF THE BUILDING MARKET - the catalogue





ADS
ON THE WEB CATALOGUE

www.stroy-union.ru



  • the length of ads contract
    — 1 month

  • prices for ads
    — in Euro (VAT incl.)

  • sizes of advertising banners
    — in pixels

  • major advertisers
    and advertising agencies
    — BONUSES granted
0

Placing text information in the site database



6 months 560 €

The information is placed at one rubric:

  • the company’s name,
  • the company’s logotype,
  • postal address,
  • telephone, fax number,
  • å-mail, Web-site address,
  • short description of delivered equipment (about 210 printed characters).

Banner on the Home page / 1 month



À 1150
Á 550
 320
à 350
Ä 810
Å 1000

Banner on all pages of a site / 1 month



À The price contractual
Á The price contractual
 The price contractual
à The price contractual
Ä The price contractual
Å The price contractual

ðàçìåðû ðåêëàìíûõ áàííåðîâ





Banner on all pages of a section / 1 month



À 400
Á 260
 170
à 195
Ä 400
Å 340










PROFESSIONALS OF THE BUILDING MARKET - the catalogue





THE FIRST-RATE CLIENTS
OF THE CATALOGUE

www.stroy-union.ru







    More than 1000 companies have already estimated high efficiency of advertising on the “PROFESSIONALS OF THE BUILDING MARKET” internet catalogue.
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PROFESSIONALS OF THE BUILDING MARKET - the catalogue





0

    PUBLISHING
    HOUSE

    0
    «InformUnion Media»
    Publishing house

    29, Vereyskaya st.,
    building 154, office 10A,
    Moscow 121357 +7 (495) 657-86-38, 657-86-39
    info@i-union.ru
    www.i-union.ru

Êîâàëåâñêèé Âàñèëèé Èâàíîâè÷ - Ãåíäèðåêòîð

Vasyly I. Kovalevskiy
Chief Editor

kvi@i-union.ru
(495) 657-86-39

The «InformUnion Media» publishing house specializes in the edition of industry catalogues and Internet-resources.

The «InformUnion Media» today is:

1989


The history of “InformUnionMedia” began on February 21, 1989 with the establishment of a cooperative society. Main business of the company was the sale of Catalogs and databases.

1995


The first addition of the directory “Wholesale trade - Wholesale providers” was published.

1997


The first representative offices started their work in Russian regions - in Nizhny Novgorod and Saint-Petersburg.

2000


The first number of the directory «PROVIDERS OF MACHINERY & EQUIPMENT» was published.

2002


The first addition of the directory «Professionals of the building market» was published.

2003


The Internet site www.oborudunion.ru — «PROVIDERS OF MACHINERY & EQUIPMENT» was registered.

2006


Industry Internet sites www.opt-union.ru and www.stroy-union.ru were registered.

2008


«InformUnion Media» publishing house joined the European Association of Directory and Database Pablishers (EADP).
The «InformUnion Media» publishing house

The member of European Association of Directory and Database Pablishers (EADP)



PROFESSIONALS OF THE BUILDING MARKET - the catalogue Russsian mailto: info@i-union.ru